The Trump Cabinet:
predicitve profiles drawn from Transactional Analysis

Here we present an objective, validated portrait of President-elect Donald J Trump and his cabinet picks, which centres on

  • Observable decision processes (how people make up their mind)
  • Predictable structure, tone and blend of interpersonal transactional behaviours
  • The likely self perception each member will have of their own effectiveness

Why create the Trump Cabinet 2024 case study?

By creating an open resource that analyses how key political figures make decisions, we can support people everywhere to better predict future policy directions and leadership styles, which are crucial for political analysts, historians, and members of the public who want to understand and anticipate governmental actions.

Global Impact: Given the influence of U.S. politics on global affairs, understanding the behavioural, psychological and transactional dynamics within the Trump administration can provide insights into potential future international relations, economic policies, and national security strategies.

Behavioral Prediction Transactional Analysis, with its focus on ego states, decision processes and communication modes, offers a robust framework with which to understand the interpersonal dynamics that could influence policy implementation, team cohesion, and crisis management.

Public Interest There's significant public interest in the behavioural profiles of political leaders and their appointees, due to the direct impact their decisions have on citizens' lives. An objective study will be an asset when it comes to demystifying the often opaque decision-making processes in politics.

Historical Context This study adds to the body of work on political behaviours and psychology, helping to build a longitudinal view of how transactional behaviours in leadership have evolved or varied over time.

By participating in the same Transactions assessment, anyone can reflect on their own potential, benchmarking against these subjects. The Transactions assessment is an effective, proven insight instrument for self-awareness, decision-making, and personal growth, revealing behaviours that either propel or impede progress.

Trump's Cabinet Picks

Donald Trump

In the past two years, Donald J. Trump has remained a central figure in U.S. politics, focusing on his campaign for a return to the presidency.

His policy positions have continued to emphasize immigration reform, tax reform, deregulation, and a robust "America First" foreign policy. Trump's rhetoric has intensified on issues like border security and election integrity, often questioning the legitimacy of electoral processes. The term "lawfare" has been frequently associated with Trump due to ongoing legal battles; he has faced multiple criminal and civil cases, including charges related to election interference, financial misconduct, and mishandling of classified documents. Despite these legal challenges, Trump's campaign has been vigorous, marked by significant fundraising and large public rallies.

A notable incident was the assassination attempt in Pennsylvania, which, while unsuccessful, underscored the volatile political climate. This event, along with Trump's narrative of being persecuted by political adversaries, has arguably galvanized his base, framing his endurance as evidence of a unique destiny to lead America.

Donald Trump

Key Takeaway

Trump stands out with a significantly higher evaluated preference for two decision processes not often seen in leaders with more "conventional" backgrounds: Fate and Magic.

Donald Trump' evaluated decision preferences for Fate and Magic

These evaluated preferences strongly hint at a leadership style where he trusts in a pre-determined course - a sense of Destiny perhaps. We can also expect the Trump will not be reluctant to rely on hunches and instinct to navigate complex political landscapes.

This contrasts sharply with his Cabinet, who by and large prioritise logic and objective reasoning. We predict that we'll see this manifested over the course of his presidency in the way he influences policy and expresses his political narrative.

JD Vance

Confirmed

Vice President

JD Vance, born in Middletown, Ohio, rose from humble beginnings to become the U.S. Senator from Ohio and later the Vice President-elect in 2024. His memoir, "Hillbilly Elegy," detailed his life amidst the Rust Belt's economic decline, offering insights into America's working class. A Yale Law graduate, Vance's career spans the military, law, venture capitalism, and politics, reflecting his complex journey from Appalachia to national prominence.

Key takeaway

JD Vance's future decisions as Vice President will blend intuition with logical reasoning, leading to a strategic, forward-thinking approach to policy. His communication is likely to be assertive, aiming to influence and lead public opinion with direct and persuasive rhetoric.

This analytical and intuitive balance indicates he will prioritize policies with long-term implications, focusing on vision rather than immediate outcomes. His approach suggests a reliance on rational, evidence-based decision-making, avoiding whimsical or fate-driven choices, which will likely be reflected in a communication style that underscores practicality and accountability.

Marco Rubio

Nominated

Trump's pick for Secretary of State

Marco Rubio, born in Miami to Cuban immigrants, rose from local politics to serve as a U.S. Senator for Florida. Known for his conservative stance, he has been a key figure in the GOP, notably advocating for tax reforms and immigration policies. Rubio, once a contender for the presidency, is recognized for his oratory skills and his ability to bridge traditional conservative values with modern policy challenges.

Key takeaway

Marco Rubio's decision-making and communication will be characterised by a blend of meticulous reasoning and intuition. He approaches issues with a logical mindset, often presenting arguments that are well thought out, aiming for objective clarity.

Rubio's assertive communication style is tempered by a supportive demeanor, suggesting he will continue to guide his party and electorate with both conviction and care. His drive to demonstrate effectiveness might lead him to focus on impactful policies, even if he doesn't naturally exude an image of being highly effective. This internal motivation could shape the tone and structure of his future political maneuvers and public discourse.

Pete Hegseth

Nominated

Trump's pick for Secretary of Defense

Pete Hegseth, a combat veteran, conservative commentator and Fox News host, has been nominated by Trump for Secretary of Defense in his second term. With a military background as an Army National Guard officer, serving in Iraq and Afghanistan, Hegseth has been a vocal advocate for veterans and against what he terms "woke" military policies. His close ties with Trump and his media presence make him a controversial yet influential figure in conservative politics.

Key takeaway

Pete Hegseth's approach to the role of Secretary of Defense will be marked by a reliance on logic and reason, reflecting a preference for decisions grounded in evidence over any form of magical thinking. His communication and decision-making style will likely be straightforward and assertively objective, emphasizing strategic outcomes supported by military capability and readiness.

He will present policies with a clear, analytical tone, focusing on effectiveness and traditional military values, while maintaining a balance between assertiveness and openness to advice.

Matt Gaetz

Nominated

Trump's pick for Attorney General

Matthew Louis Gaetz II served as the U.S. Representative for Florida's 1st congressional district from 2017 until his resignation in November 2024. Known for his conservative stance and staunch support of Donald Trump, Gaetz has gained notoriety for his disruptive political style, his role in the ousting of Speaker Kevin McCarthy, his tenure in the House Judiciary Committee, and his subsequent nomination for U.S. Attorney General by Trump.

Key takeaway

Matt Gaetz tends to be proactive and strategic in his approach, often seeking to examine all aspects of an issue before making decisions. This suggests that in his potential role as Attorney General, his communication and decision-making are likely to be calculated and assertive, focusing on crafting messages that align with his political strategy while addressing core issues directly, possibly with a flair for public attention and media engagement.

Robert F. Kennedy Jr

Nominated
Secretary of Health and Human Services
Environmental attorney, activist, author. Known for his work in environmental protection and public health and a member of the Kennedy family, he advocates for environmental justice, clean energy, and vaccine safety. His views often spark debate, positioning him as a prominent and polarising figure.

Key takeaway

Robert F. Kennedy Jr.'s combined intuitive and logical approach are likely to bring innovative health policy ideas to Trump's Cabinet, fuelling controversy. His role would continue to require balancing his intuitive insights with robust empirical evidence.

This reflects his apparent tactic of challenging traditional policy-making, necessitating careful integration to ensure decisions align with evolving scientific consensus and public health needs.

Kristi Noem

Nominated
Secretary of Homeland Security
Kristi Noem, Governor of South Dakota since 2019, is known for her conservative policies, resistance to mask mandates during COVID-19, and strong support for Trump, leading to her appointment as Secretary of Homeland Security in his second term.

Key takeaway

Kristi Noem's loyalty to Trump, her alignment with conservative values, and her assertive, often controversial decision-making style echo Trump's own. Her ability to make tough, sometimes unconventional decisions highlights her as a figure who prioritises ideological consistency and loyalty to the president-elect's agenda over conventional political consensus or immediate public approval.

This underscores the emphasis Trump places on having Cabinet members who would not only enact his policies but also defend his worldview, often prioritising loyalty and alignment with his vision over traditional qualifications or broad bipartisan support.

Doug Burgum

Nominated
Secretary of the Interior
Burgum's business background includes significant growth of Great Plains Software, which Microsoft acquired. As governor, he focused on economic revitalization, tax reductions, and energy policy. His nomination suggests a business-centric approach to managing public lands, resources, and Native American affairs, which has sparked both support and concern regarding his potential policies.

Key takeaway

Doug Burgum's governance and decision-making style emphasize reasoning and logic, leading to predictable and calculated policy outcomes. His preference for intuition alongside assertiveness suggests he balances data-driven decisions with gut instincts, often leading to innovative yet pragmatic solutions.

This blend ensures that while his actions are not wholly deterministic, they follow a logical path where outcomes can generally be anticipated, fostering stability and strategic foresight in North Dakota's political and economic landscape.

Sean Duffy

Nominated
Secretary of Transportation
A Wisconsin Congressman from 2011-2019, Sean Duffy previously served as Ashland County's District Attorney. Known from "The Real World" and Fox Business, he has nine children with Rachel Campos-Duffy. His stance is conservative, focusing on infrastructure with private sector involvement. Critics highlight his lack of transportation experience, while supporters value his communication skills.

Key takeaway

Duffy brings a blend of assertiveness, logical reasoning, and public engagement to Trump's cabinet. His ability to connect with people, combined with a strong legal and legislative background, positions him to tackle transportation issues with both a practical and communicative approach.

His experience in media also suggests he will effectively manage public perception and policy rollout, crucial for navigating the complexities of transportation policy and infrastructure development.

Chris Wright

Nominated
Secretary of Energy
The CEO of Liberty Energy, Chris Wright is a leading advocate for fossil fuels, particularly natural gas through fracking. With an engineering background from MIT and UC Berkeley, he promotes energy policies favoring oil and gas. His views often challenge climate change narratives, focusing on economic benefits of traditional energy sources.

Key takeaway

Chris Wright's performance in Cabinet is likely to reflect his strong advocacy for fossil fuels, emphasizing economic growth through oil and gas. His engineering mindset could lead to innovative energy policies but might face resistance due to his climate skepticism, potentially impacting environmental regulations.

His assertive leadership and focus on industry benefits suggest a pro-business approach, possibly at odds with broader environmental goals.

Doug Collins

Nominated
Secretary of Veterans Affairs
Doug Collins, a former Georgia Congressman and staunch Trump supporter, was a key impeachment defender. A lawyer and Air Force Reserve chaplain, he brings military insight from his Iraq deployment, though his experience in veteran healthcare administration is limited. Critics argue his nomination shows Trump prefers loyalists in key roles.

Key takeaway

Doug Collins' intuitive leadership, underpinned by a supportive nature, suggests he will bring strong focus on veterans' morale and welfare in his potential role as VA Secretary, relying on instinct rather than strict policy analysis.

His assertiveness could lead to decisive actions, aligning with Trump's preference for loyalists who can effectively navigate and influence the political landscape through personal conviction and direct engagement.

Linda McMahon

Nominated
Secretary of Education
Linda McMahon co-founded WWE with her husband Vince, transforming it into a global entertainment empire. She served as WWE's president and CEO, navigating its public offering. Her political forays include running for the U.S. Senate and serving as Trump's Small Business Administration Administrator. McMahon advocates for entrepreneurship, school choice, and displays assertive leadership.

Key takeaway

Linda McMahon's nomination to Education Secretary leverages her business acumen and advocacy for school choice, reflecting the strong reasoning, logic, and intuition depicted in her Transactions Assessment.

Her appointment aims to drive educational reform with an outsider's perspective, focusing on parental empowerment and state control, despite her limited direct educational experience.

Howard Lutnick

Nominated
Secretary of Commerce
Howard Lutnick is the Chairman and CEO of Cantor Fitzgerald, a major financial services firm. He famously led the company's recovery after losing nearly 70% of its workforce on 9/11. Under his leadership, Cantor has grown significantly, focusing on institutional equity and fixed income services. Lutnick is also known for his philanthropy and involvement in charity auctions.

Key takeaway

Howard Lutnick's intuitive yet logical approach, combined with his assertiveness and objectivity, positions him well to navigate the complexities of international trade and domestic business policy as Secretary of Commerce.

His lower reliance on fate or natural adaptation suggests a proactive stance in economic strategy, potentially leading to decisive policy-making that could aim to reshape U.S. commerce with a firm, strategic hand.

Cabinet-level officials

Susie Wiles

Nominated
White House Chief of Staff
A seasoned political operative with roots in Florida politics, Susie Wiles was nominated by Donald Trump as the first female White House Chief of Staff. Her career highlights include managing both Trump's campaigns in Florida. Known for her strategic mind and loyalty, Wiles epitomises the blend of experience and innovation Trump sought for his administration's leadership.

Key takeaway

As Chief of Staff, Wiles will likely foster a White House environment where logic and intuition guide her decision-making. Her approach promises a structure where decisions are made with a blend of calculated reasoning and strategic foresight, minimizing reliance on fate or whim.

Her transactions will likely reflect an assertive yet supportive tone, balancing objectivity with a nuanced understanding of political dynamics, making the administration both disciplined and adaptive in its operations.

Tulsi Gabbard

Nominated
Director of National Intelligence
Tulsi Gabbard, a former Democratic congresswoman and presidential candidate from Hawaii, transitioned to the Republican Party in late 2024. A lieutenant colonel, she served in Iraq and is known for her anti-interventionist stance on foreign policy. She has criticized endless wars, making her a unique figure in Trump's cabinet considerations due to her cross-party appeal and military background.

Key takeaway

Our analysis, based on Tulsi Gabbard's profile, underscores reasoning and assertion as her strongest attributes for the role of Director of National Intelligence. Her ability to apply thorough reasoning to complex issues could be pivotal in refining intelligence analysis, ensuring that decisions are based on a comprehensive understanding of geopolitical dynamics.

Additionally, her assertiveness might serve her well in advocating for or against intelligence-driven policies, potentially leading to a more candid dialogue between intelligence and policy-making sectors.

Lee Zeldin

Nominated
Administrator of the Environmental Protection Agency
Lee Zeldin was born in New York and served as a U.S. Representative for New York's 1st district from 2015-2023. A lawyer by training and a Lieutenant Colonel in the U.S. Army Reserve, Zeldin's political career includes service in the New York State Senate. Known for his staunch support of Donald Trump, he ran unsuccessfully for New York Governor in 2022. His nomination to head the EPA reflects Trump's focus on deregulation and promoting U.S. energy and business interests.

Key takeaway

Our key takeaway in the context of Trump's decision to nominate Lee Zeldin as EPA Administrator, is his strong reliance on reasoning, logic, and intuition.

Zeldin's approach suggests a balanced strategy towards environmental policy, where decisions are likely to be informed by detailed analysis, logical assessment of facts, and intuitive understanding, aligning with Trump's emphasis on deregulation while promising to maintain high environmental standards.

John Ratcliffe

Nominated
Director of the Central Intelligence Agency
John Ratcliffe, before becoming Director of National Intelligence, was a U.S. Representative from Texas. He served as a federal prosecutor in the Eastern District of Texas, and his congressional career included membership on the Judiciary and Intelligence Committees. Ratcliffe gained prominence for his staunch defense of Trump during the Mueller investigation and the first impeachment proceedings, establishing himself as a close Trump ally.

Key takeaway

Ratcliffe's past as DNI indicates a tendency to align intelligence with political goals, which might lead to a CIA more focused on politically sensitive issues like China and cyber threats.

However, his assertiveness might see him push for politically aligned intelligence, potentially at the expense of agency independence and morale, while his less adaptive nature could hinder flexibility in intelligence analysis.

Elise Stefanik

Nominated
Ambassador to the United Nations
Elise Stefanik, a key Trump ally and previously the youngest woman elected to Congress, is known for her 'America First' stance and staunch support for Israel. Her foreign policy experience comes from her roles on the Armed Services and Intelligence Committees. Despite some criticism for her limited international experience, her nomination highlights Trump's preference for loyalty and alignment with his policies, particularly regarding Israel and international diplomacy.

Key takeaway

Elise Stefanik's strong reliance on Logic and reasoning paired with a balance of assertiveness and supportiveness positions her well for the role. Her methodical approach to problem-solving, grounded in objective analysis rather than intuition or chance, suggests an approach with a focus on clear, evidence-based strategies and coalition-building.

Her ability to assert U.S. policy objectives while fostering support among nations could lead to effective negotiation and representation on the global stage, potentially offsetting any rigidity in adapting to rapidly changing diplomatic scenarios.

More cabinet positons and analysis will be added as and when they are announced

Key findings

Cabinet Decision-Making and Communication Styles

Introduction

This report encapsulates the analysis of decision-making processes and communication styles among Trump's cabinet picks, based on a detailed survey.

The findings not only highlight the general tendencies of the cabinet but also provide insights into how these individuals might interact within political and public spheres.

Key findings

Part 1: How the Cabinet Tends to Decide

  • Emphasis on productive decision processes

    The cabinet members generally exhibit strong reasoning and logic, often surpassing the normative scores. This suggests a preference for decisions grounded in analysis and evidence.
    For instance, Marco Rubio and Doug Burgum with the strongest possible predicted preference for the Reasoning decision process indicate a proclivity for well-thought-out decisions.
  • Intuitive Decision-Making

    High intuition preferences assessed across many members, like JD Vance and Matt Gaetz, reveal a cabinet that trusts gut feelings alongside data, potentially leading to rapid decision-making in complex situations.

    This is far from unusual - successful leaders and managers across almost every domain frequently attribute their success to a combination of Reasoning, Logic and Intuition as a key recipe.

  • Assertiveness in Action

    A trend towards assertiveness (e.g., Chris Wright with a high predicted preference for Assertion) points to a cabinet that makes decisions with confidence, possibly prioritizing decisiveness over consensus, which could streamline - but also potentially polarize - policy-making.
  • Pragmatism Over Mysticism

    The notably low reliance on factors like Fate and Magic implies a cabinet that largely eschews mystical or predetermined outcomes in favor of practical, actionable solutions. Pete Hegseth's total absence of predicted reliance on magical decision processes underscores this pragmatic approach.

Part 2: How the Cabinet Tends to Communicate

  • Judgemental but Balanced

    While there is a tendency across all Cabinet members to use a judgemental style when communicating, it's moderated, suggesting that while critical analysis is prevalent, it's not to the extent of being overly critical or dismissive of alternative viewpoints.
  • Variable Supportiveness

    Communication styles range from supportive to more reserved. For example, Trump's leadership has often been characterised as transactional, where loyalty and performance are directly correlated with one's standing in his circle.

    Falling below the norm, his predicted Supportive communicating style preference might reflect this approach, where support is not necessarily unconditional but contingent upon meeting his expectations or advancing an agenda.

  • Objectivity Varies

    The cabinet shows a split in objectivity, with figures like Howard Lutnick and Tulsi Gabbard perceived as more objective, potentially fostering a balanced discourse, whereas lower preferences for objective communicating from others might suggest that some decisions could be influenced by personal or political biases.
  • Lack of Natural communicating behaviours

    Politicians often suppress "natural" behaviours due to strategic political needs, media scrutiny, and expectations of decorum. This leads to a calculated public persona, potentially disconnecting them from public relatability, favouring control and image management over spontaneity and authenticity in political behavior.

    For example, Tulsi Gabbard is often perceived by her base as having an authentic, calm, "natural" demeanour. This should not be confused with the Natural transactional communicating mode in our analysis, which is about using the responses and reactions we are born with, and where we behave as "ourselves" - whatever that looks like.

    In our analysis, Gabbard's likely preference for this mode is very low.

  • Adaptability Concerns

    A notable lack of adaptability in communication could mean challenges in responding to diverse audiences or rapidly changing political climates, impacting negotiation and public relations efforts.

Part 3: The Trump Factor

  • Donald Trump stands out with a striking Transactions profile, suggesting a leadership style that might prioritize personal vision or instinct over broad consensus or empirical data. His high predicted preferences in reasoning and intuition, however, indicate a strong self-reliance in decision-making.

    Meet the Disruption Cabinet

    Given the high degree of assertiveness, emphasis on personal intuition, and lower likelihood for adaptability, this cabinet could be characterized as a Disruption Cabinet . It exhibits:
    • Decisiveness: Quick to make decisions, often with strong personal conviction.
    • Pragmatism: Focused on immediate, practical outcomes rather than long-term ideological goals.
    • Potential for Conflict: The variance in supportiveness and objectivity might lead to internal disagreements or external perceptions of inconsistency.
    • Strategic Communication: Rather than naturally engaging, the communication might be seen as calculated or tailored for specific outcomes.

    Our prediction

    Following our objective, outside-in, apolitical assessment carried out using non-partisan insight technology - the Transactions Assessment - we can now predict with greater certainty that this cabinet's composition promises a governance style that will challenge existing norms, aiming for and achieving disruption through assertive action and decisive policy-making.

    However, its effectiveness could hinge on its ability to adapt and communicate in a manner that resonates beyond its immediate circle.

How do your own Transactional preferences factors compare?
Create your own Transactions assessment to find out.

JOIN FREE

How observable behaviour can create accurate insight

Promana's assessments support people in gaining objective insights from their subjective experiences

As well as being more noticeable than personality, behaviours can (and should) change and adapt depending on the situational context.

For example, while personality is unlikely to vary between two different meetings, behaviours can and often should adjust based on the objectives of the meeting and the individuals involved.

That's the Promana advantage.

Learn more

More on the case study methodology

When we sought to use AI to explore our subjects' Transactions factors, we chose a straightforward approach. We provided Grok, (the advanced AI developed by xAI) with the same survey prompts a human respondent would receive. Grok completed the survey phase just as a human would, offering responses as any individual familiar with the subject person would do.

Why Grok?: Grok stands out for its ability to synthesise vast data sets to draw coherent, insightful conclusions. Its design allows for an outside perspective on humanity which, when applied to understanding someone, brings to light patterns, paradigms and behaviours as though a human had conducted the assessment.

Validity of AI Insights: With its capacity to process and analyse information on a scale beyond human capability, Grok brings to the table a depth of analysis that matches most human insights. This extensive data processing power ensures that the results are informed and nuanced.

Consistency and Human-Likeness: Our standard survey processing revealed that Grok maintained consistency across responses, displaying characteristics akin to human reasoning. This consistency check underscored the AI's ability to engage with the survey in a manner that closely resembles human thought processes, affirming the validity of its responses.

Advance faster

Unlock your own incredible career potential with Promana's comprehensive assessments.

Our insight tools explore key areas that make a difference in the world of work, bringing insights into your unique strengths and work styles.

By understanding your behavioural patterns, you can set clear career goals, enhance your leadership skills, and optimise your performance.

Use these tailored insights to align your career path with your true potential, accelerating your professional growth so you can achieve your aspirations faster.

Advance your career faster

Start free today