These people are changing our world. What are their secrets?

Explore the unique blend of the real-world behaviours and actions that influence some of the world's most successful people, seen through the lens of independent psychometric assessments.

Learn what fuels their fire, and how it can ignite yours.

Where artificial intelligence meets human ambition. Here, we present a series of elightening studies - the behavioural blueprints of influential figures around the world and through history. Dive in to learn, be inspired, and perhaps see a reflection of your own potential!

No Guru Necessary: The science behind success

Explore how eight celebrated trailblazers turned their vision into reality. How do strong priority setting, unyielding pursuit of goals, and constant evaluation of outcomes unlock the keys to success? Discover these principles and more in this unique study, as we unpack the Principles of Competitive Success.

Learn the principles and patterns behind four celebrated success stories

Sir Peter Jackson

Capt. Sully Sullenberger

J.K. Rowling

Nelson Mandela

Compare the success strategies employed by these celebrity influencers:

Molly Bloom

Molly Bloom

Tony Robbins

Tony Robbins

Robert Kiyosaki

Robert Kiyosaki

Brené BrRown

Brené Brown

The Trump Cabinet 2024

Fascinated by the behind-the-scenes dynamics of political power? This case study promises to unveil and predict the intricate and often hidden transactional interactions within Trump’s Cabinet, offering a rare glimpse into how personal traits and communication styles shaped governance, policy, and the very essence of political decision-making.

Explore the Trump Cabinet's hidden transactional dynamics

Donald Trump Explore how personal characteristics directly impact political strategy and decision-making, revealing the human side of governance.
JD Vance Understand the individual communication styles that dictate policy formation, showcasing the influence of transactional patterns.
Immerse yourself in the communication/decision landscape of the Trump Cabinet, where every interaction can affect policy
Pam Bondi See how the principles of Transactional Analysis apply to political leadership, offering a new perspective on power.
Marco Rubio Explore how understanding these dynamics can transform your own approach to leadership and conflict resolution.
Discover lessons in leadership that extend beyond politics, applicable to anyone in a position of influence.

Titans of Technology 2024

Susan Wojcicki
Susan Wojcicki - YouTube
Jeff Bezos
Jeff Bezos - Amazon
Mark Zuckerberg
Mark Zuckerberg - Meta
Elon Musk
Elon Musk - SpaceX, Tesla, X (...)

Uncover the triggers and payoffs of the world's most successful technology leaders

Susan Wojcicki - YouTube

Empowered millions of content creators who has disrupted media consumption with foresight and inclusivity.

Open the Activation report on Susan

Jeff Bezos - Amazon and more

A visionary disruptor of retail and cloud computing, driven by customer obsession and long-term foresight.

Open the Activation report on Jeff

Mark Zuckerberg - Meta

A global connector of people, adept at disrupting communication norms, driven by scale and impact.

Open the Activation report on Mark

Elon Musk - SpaceX & more

A fearless disruptor and polymath, accelerating human progress with an eye on the future.

Open the Activation report on Elon

More case studies coming soon - stay tuned!

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