The process of "outreach" can be done through a variety of methods, such as email marketing, content marketing, social media marketing, and more. The goal of outreach marketing is to introduce potential customers or partners to a service or brand, and to build relationships with them in order to generate leads, and ultimately, increase sales.
When coaches don't use outreach effectively
Without effective outreach, coaching businesses can struggle to connect with potential customers and partners. This can result in a lack of perceived value in their offering, and make it difficult for them to get their message out to the right people. In addition, without a strong and integrated system for managing customer relationships, businesses can struggle to track the progress of their potential clients and to provide them with tailored recommendations based on their behaviours and needs.
Promana People, being a digital membership platform, offers coaches several winning solutions to the challenges of effective marketing outreach.
First, we offer all our coaches access to our full suite of evidence-based behavioural assessment tools. The assessments are designed to be relatable to everyday people and to provide insight into 144 observable behaviours and contributing factors. They can help coaches offer their clients valuable insights into their behaviours and how they can chart a course towards their goals.
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Real-world applications
One of the key features of Promana People is its focus on real-world, concrete behaviours, rather than abstract personality traits. It's an approach that makes the assessments more relatable and easier to understand for everyday people. Promana People uses criterion-referenced methodologies to construct its assessments, which are designed to predict the actual behaviours that people will engage in. This can help coaches offer their clients insights that are grounded in real-world observations, rather than abstract theories.
All the tools
Another key feature of Promana People is its offering of the entire suite of its behaviour-based assessments to all coaches who are members of the platform. The assessments are available through the platform in a way that gives coaches full control over how they offer them to their clients.
This means that coaches can use the assessments as value-adds to their existing service offerings, or as assets that they can sell to businesses, HR departments, or individuals. This can help coaches generate additional income and increase the perceived value of their services.
Managing relationships with ease
In addition to the assessments, Promana People offers coaches access to a customer relationship management (CRM) system that can help them manage their relationships with their clients and potential clients. This integrated system enables coaches to create social connections with their clients and to manage their interactions with them. It also allows coaches to track the progress of their clients as they move through their sales funnel, and to provide them with tailored recommendations based on their behaviours and needs.
Overall, Promana People offers a range of valuable tools and services that can support coaches in their outreach marketing efforts. By providing access to behavioural assessments and a CRM system, Promana People can help coaches build relationships with potential clients and offer them valuable insights and services that can help them grow their businesses and impact others.
Whether you're a coach looking to grow your practice, or a larger coaching business seeking to increase your sales, Promana People can certainly help you achieve your goals and succeed in the world of outreach marketing.
